There is one thing that get me every time. When you spell my name wrong! I think it calls for a little bit of effort but means a huge chunk of respect to get someones name right. I ALWAYS make sure I double check a name whenever I write to somebody and if I’m not sure I leave it out. It really is a matter of respect.
We get a few email a month from people who want to get into the business and come work or intern with us. Today came another one… a 2 page letter, nicely composed on a self made letterhead. It started:
Dear Markus!
Right there I lost interest. If you actually enter my email address (marcus@ ) manually how can you get my name wrong?? If you then go on to point out how good you are at “attention to detail” I’m not so sure…
Anywhooooo.
Rant over! 